Export Marketing

The rapid integration of the Indian economy with the global economy and the dismantling of all trade barriers, has opened up immense opportunities for Indian companies to seriously consider exporting their products, as part of their overall business plan. While the opportunity is attractive, it also brings with it the challenges associated with marketing to a diverse world market with its plethora of rules, regulations and cultures.

But the time is ripe for exporters. Rising production costs are forcing many US & European companies to purchase outside their countries and imports have shown major growth in recent years. This means there are good opportunities for aspiring exporters. The only question is: how do you turn them into a profitable business?

At M&H we assist companies right from drawing up the export plan, conducting an export audit for determining the company's capabilities, to market research for identifying markets and product potential. As a local consultant to Center for Promotion of Exports from Developing Countries, The Netherlands, we are in a unique position to advise you on the best entry & long term strategy for the European markets, for your products. Additionally, we assist companies manufacturing engineering products, in marketing them in the European Union through our partners in Europe.

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